What is it ‘sustainability champions’ do that other companies don’t? The short answer is: they’ve successfully built on their strengths from within through employee involvement. They have developed a unique sustainability strategy and plan that works seamlessly with their business and for their stakeholders, and have executed it to the highest standard. Key Benefits What…
In 2008, EMG became the world’s first CSR firm with Certified Cradle to Cradle consultants for the marketing of Cradle to Cradle®, the closed loop/ circular economy model developed by William McDonough and Prof. Michael Braungart. Certified Cradle to Cradle consultants on positioning Here is an overview created by our Certified Cradle to Cradle consultants…
Central to the new economic approach intended to assure China’s prosperity in future is the transition, already under way, from China as a producer of low-cost items to a new China determined to raise its technological level and become a manufacturer and supplier of high-tech goods to the world, or if not to the world,…
EMG article featured in PSS Magazine – the official magazine of the Public Sector Sustainability Association. Modern ‘energy from waste’ plants are able to reduce the volume of the original waste by up to 95-96%, depending upon its composition and the extent to which recyclable materials, such as metals, can be recovered from the ash….
What makes Nokia interesting when it comes to sustainability is that this company has highly efficient manufacturing processes, and has supported its suppliers in this field in long-term agreements. Its supply chain is interlinked with all aspects of the company and its consumers, and it is this management of the supply chain which is considered…
Those of you who have read the book Cradle to Cradle will be familiar with its message: that true sustainability has to be designed into the products and processes we use and depend on from day to day – anything less will simply mean that the plunder of resources and the despoiling of our planet…
Interview with Nigel Stansfield, Chief Innovations Officer, Interface. Can you tell us about the very beginning of your journey? Our journey started back in 1994, when our founder Ray Anderson had what he has often called an epiphany. Our key global customers had asked him what Interface’s response to sustainability concerns and issues was. Ray…
“I have trained expert consultants at EMG personally and know they have the knowledge, skills and commitment to integrate Cradle to Cradle seamlessly into the communications strategy of the companies we work with. Doing what’s right is a great step forward, but in today’s competitive world I am very aware that it is equally important…
Environmental PR, Corporate Social media engagement, sustainability strategy and CSR media mapping. Leading apparel manufacturer with over 60,000 employees worldwide wanted to better understand and engage with traditional and social media regarding their corporate responsibility and environmental activities in Europe. EMG’s CSR Mapping system was used to discover, analyse, understand and engage with the target…
We were inspired by an article we came across about those programs you see in almost every hotel nowadays, the “don’t change your linen every day” programs, to think about how negative a lot of the green messages are out there. “Reduce”, “Decrease” and “Stop” are leading verbs that are used when talking about environmental…
“EMG has shown how it’s possible to underpin the idea of sustainability with real substance. Its team has created a true example of environmental excellence and hence our commitment to it.” Stef Kranendijk, CEO DESSO, a Cradle to Cradle company What is the circular economy / sustainable business framework? In short, the circular economy (or…
Terminology such as Corporate Responsibility (CR), Corporate Responsibility & Sustainability (CRS), Corporate Citizenship and Corporate Social Responsibility (CSR) are often used, and they all have different meanings to different organizations. Words bring ideas to life, make new concepts familiar, and change the way we see the world. EMG presents a new series of Sustainable Business…
