Managing your stakeholder relationships The stakeholder management or management of stakeholder relationships is a guarantee towards the achievement of results and it must follow an accurate strategic stakeholder engagement (SSE) analysis. Stakeholders’ hierarchy and engagement Produce a stakeholder engagement matrix and identify the role and relevance of each stakeholder in helping you achieve a set…
Although sustainable food production is in the category of large scale, complex and difficult global problems sometimes described as ‘wicked’, companies should see it as a source of opportunities and leverage it to drive innovation, argues Dr Richard Manlove of EMG CSR Consultancy and the Cambridge Programme for Sustainability Leadership. Despite unacceptably high levels of…
The Cradle to Cradle Products Innovation Institute and the Anglo-Dutch EMG CSR Consultancy today announced a new partnership that is set to increase awareness and success of the Cradle to Cradle CertifiedCM Products Program as the ultimate pathway for companies to make a real social and environmental impact, while simultaneously boosting their business bottom line….
Employee Engagement training: In 2008, inspired by the Cradle to Cradle concept, CEO of Desso set the company on its current course. The course “Employee Engagement” is lead by Zeljka Davis, former Head of Communications at Desso. Ms Davis structured global communications and engagement for DESSO, who is today an exemplar organisation for successful implementation…
What is it ‘sustainability champions’ do that other companies don’t? The short answer is: they’ve successfully built on their strengths from within through employee involvement. They have developed a unique sustainability strategy and plan that works seamlessly with their business and for their stakeholders, and have executed it to the highest standard. Key Benefits What…
In 2008, EMG became the world’s first CSR firm with Certified Cradle to Cradle consultants for the marketing of Cradle to Cradle®, the closed loop/ circular economy model developed by William McDonough and Prof. Michael Braungart. Certified Cradle to Cradle consultants on positioning Here is an overview created by our Certified Cradle to Cradle consultants…
What makes Nokia interesting when it comes to sustainability is that this company has highly efficient manufacturing processes, and has supported its suppliers in this field in long-term agreements. Its supply chain is interlinked with all aspects of the company and its consumers, and it is this management of the supply chain which is considered…
“I have trained expert consultants at EMG personally and know they have the knowledge, skills and commitment to integrate Cradle to Cradle seamlessly into the communications strategy of the companies we work with. Doing what’s right is a great step forward, but in today’s competitive world I am very aware that it is equally important…
Environmental PR, Corporate Social media engagement, sustainability strategy and CSR media mapping. Leading apparel manufacturer with over 60,000 employees worldwide wanted to better understand and engage with traditional and social media regarding their corporate responsibility and environmental activities in Europe. EMG’s CSR Mapping system was used to discover, analyse, understand and engage with the target…
We were inspired by an article we came across about those programs you see in almost every hotel nowadays, the “don’t change your linen every day” programs, to think about how negative a lot of the green messages are out there. “Reduce”, “Decrease” and “Stop” are leading verbs that are used when talking about environmental…
“EMG has shown how it’s possible to underpin the idea of sustainability with real substance. Its team has created a true example of environmental excellence and hence our commitment to it.” Stef Kranendijk, CEO DESSO, a Cradle to Cradle company What is the circular economy / sustainable business framework? In short, the circular economy (or…
Terminology such as Corporate Responsibility (CR), Corporate Responsibility & Sustainability (CRS), Corporate Citizenship and Corporate Social Responsibility (CSR) are often used, and they all have different meanings to different organizations. Words bring ideas to life, make new concepts familiar, and change the way we see the world. EMG presents a new series of Sustainable Business…
