CSR strategy

EMG CSR strategy consulting: Recognized as an international authority in the fields of CSR and Sustainability with proven track record of achievement. Founded in 2004, EMG is a consultancy that is on the cutting edge of corporate social responsibility (CSR) thinking, strategizing, and implementation.

A veritable pioneer in what it does, EMG was the world’s first csr strategy consulting firm to be certified for the promotion of Cradle to Cradle, the leading international circular economy model. EMG’s founder and CEO, Drs Daan Elffers, was one of the first people in the world to receive certification to operate as a consultant in this area.

As befits its position as an innovator, EMG believes that organizations need not wait to be instructed or compelled to take up CSR-related ideas; rather, it makes sound business sense for them to become drivers for change, and for them to become leaders in global sustainability initiatives. As Elffers has stated, “Be a seeker, not a follower … Don’t wait until stakeholders come to you to make change, or until legislation tells you do things differently.”

EMG always highlights that effective CSR policies transcend corporate philanthropy; rather, these policies make sound business sense. In other words, CSR is not just about doing good; it is about doing good business.

The consultancy has a proven track record of achievement, and applies advanced systems-thinking methods to explore synergies between people, planet, and profit. Proficient in its mastery of the relevant theory, EMG and its panel of consultants adopt a personal approach, and work in close collaboration with clients and stakeholders to formulate strategies and activities that ensure the best possible outcomes in an approach that is innovative, responsive, effective, responsible, and transparent.

EMG’s advisory board is chaired by HH Prince Pieter-Christiaan Michiel of Orange-Nassau.

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Article CSR strategy for  national workforce excerpt

Empowering the local population will enable the aims of workforce nationalization to unfold in an organic, holistic, and progressive manner, thus encouraging innovation, creativity, entrepreneurship, enhanced expertise, economic expansion, and social welfare that is embodied in relevant cultural norms and values.

What is envisaged is a shift to a new, innovative, and pragmatic paradigm for employment. These goals of enhancing employability and increased CSR implementation will be focused on the setting up of a CSR Unit which would access information on the ambitions of companies, NPOs, ministries and other organizations in this endeavor, and would act as a knowledge, data-gathering and coordinating hub. The activities of the Unit would include:
• establishing mechanisms and policies to promote job retention
• setting up tailor-made trainings
• data-gathering to improve efforts and to define any areas requiring attention
• setting up programs/projects to build up soft skills (such as social skills, communications expertise, etc.) and CSR skills
• identifying best practices to improve working conditions
• enhancing capacity-building and delivering employment opportunities to the unemployed
• promoting CSR-friendly policies that will “future-proof” businesses and enhance employability
• identifying growth areas where future employment opportunities will arise
• coordinating existing and future CSR-related employment efforts
• identifying NPOs and other organizations that could assist employment-enhancement efforts
• tailoring employment initiatives to meet the needs of the market
• monitoring and evaluating the efficacy of the programs so as to enable all policies to be fine-tuned for maximum success and future replicability.

The measures that have been suggested are based on sound theoretical principles, and are supported by proven, concrete measures that can be applied on a step-by-step basis. It is envisaged that this combination of the theoretical and practical will prove effective, make a positive contribution to the working lives of its people and  promote the implementation of CSR.