EMG CEO chairs CSR Qatar


CSR Qatar 2013, the prominent sustainability summit on 24 and 25 November in Doha, Qatar, is to be chaired by the founder of the Anglo-Dutch sustainability firm EMG.

Just days after a major international study commissioned by the UN Global Compact revealed that already one in three CEOs are actively seeking to employ circular economy (recycling) models, it signifies that Qatar is well in sync with global trends.

Drs Daan Elffers, who founded EMG in 2004 and is also an advisor with the Cradle to Cradle Products Innovation Institute in California, will speak about the business opportunities behind implementing CSR at this level, and the premium circular economy model Cradle to Cradle®.

Other businesses taking part in the event include Shell, Vodafone, Grohe, WS Atkins and Coca-Cola.

“Countries such as Qatar, with their strong ambition and unique potential to make a positive contribution to both society and the environment, are in an ideal position to accelerate innovation and take the lead in transforming natural sustainability challenges into their competitive advantage.” says Elffers. “We are looking forward to engaging with Qatari organizations to further streamline these ambitions into tangible results.”

Sally Corander, Divisional Manager at the Institute for International Research in the Middle East, says: “We are extremely honoured to have Daan Elffers of EMG as chairman of this important conference and also to lead our certified workshop on CSR as a business model.”

Qatar’s approach to sustainability is linked to the four pillars that underpin the Qatar National Vision 2030 – Human Development, Economic Development, Social Development and Environmental Development – and CSR Qatar creates a platform where more businesses can understand the benefits of CSR and foster partnerships with each other to drive results.

EMG’s presence in Qatar is part of a broader visit to the Middle East; following the conference
CSR Qatar, EMG will also be presenting at a similar conference in Jeddah, Saudi Arabia.
CSR Qatar Chairman 2013, Daan Elffers EMG CSR Consultancy CEO
Daan Elffers EMG for CSR Qatar

CSR Qatar