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More firms are now pursuing corporate sustainability & CSR

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CSR  and Corporate Sustainability can only be fully adopted by a company when the upper echelons of management and CEOs are involved. This promotes a culture of CSR across the company and embeds this principle into management decisions. Corporations can play a huge role in building bridges between students and the labor market (see the examples of Shell, Saudi Aramco, and Abdul Latif Jameel Company).

Corporations can have a sound business justification for promoting innovative research, and their expertise can be used to explore new technologies and new job opportunities that might accompany the results of the research (see the examples of Saudi Aramco and Shell). Corporations have a wealth of knowledge that can be transferred to new entrepreneurs.

Philanthropy and charity are important, but core businesses have a maximum impact on public good when they apply CSR to what they do best (see the examples of the Abdul Latif Jameel Company, the International Medical Centre, and Ali Alturki & Sons, and Ooredoo).

The media can be a powerful tool in promoting the engagement of corporations and citizens in relation to CSR (see the example of Corporate Sustainability at Ooredoo).

Corporations must be convinced that a sound business case can be made for CSR in order for them to be fully committed and for them to leverage their abilities to the fullest.

Even the most successful CSR initiative can require collaboration between corporations and nongovernmental organisations (NGOs) to ensure relevant support to unemployed people. Therefore, Employers can be excellent mentors on the job; however, they may lack the coaching skills to ensure that young people receive the support that will enhance their employment opportunities (see the example of Corporate Sustainability at Deutsche Bank). In addition, a good work-life balance favours the job retention of both men and women employed by companies (see the example of Santander).

Information technology (IT) and new technology seem to offer viable job opportunities to people with disabilities (see the examples of Ooredoo and Cisco).

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