Can you afford new sustainability strategy implementation?
We believe the more relevant question is can you afford not to?
A recent report claimed that many companies believe it to be too costly to adopt sustainability strategies. And further, that they would only adopt sustainable philosophies if they could be shown to have clear economic advantages.
This is a very short term view and ignores the fact that across the world the companies emerging as the strongest, most competitive and yes, most profitable, are those that have adopted green policies at the very core of their business models.
These companies will also testify to the fact that implementing sustainable solutions means taking the long term view. Any upfront investment has been more than returned by future healthier profit performance and greater appeal to the changing demands of increasingly green consumers and business partners.*
Plus, those companies that leave it until stricter and more punitive legislation demands green compliance, are undoubtedly going to face even greater costs and restructuring than planning for it now.
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